Presentationclip Long- / Short version
The aim is to position most of the goals by fairness and tactics. The optimum case occurs and the net of the goal is curved by the power of the ball. 1:0.
Then the game is going on and you recognize that the opposing team is talking a different language and counts fans too. There results the need of a logo that works within national and international parameters. 2:0. After 90 minutes of tension, excitement and sweating you do not go home. Fans of all nations and languages are confronting the logo, they are welcomed in their native language and appreciate the hostility of Germany. 3:0.
Football is so simple, therefore you have fun with it and this is what we want for Germany in 2006. The logo is easy to reproduce, compatible and adaptable. It is easy to be animated on-air and online, it is always new and still the same nevertheless.