Fascination for football is fascination for figures in a certain limit. The players have huge figures on their back side. Scores and points are set off against each other. Games with lots of goals are fascinating the spectators still lots of years after the real event. Figures act as a strong esthetic stimulus, which is transportable in a simple and sensuous way to the year, when the world champion will be elected. Figures are international. In combination with colors, that could be a substrate of all available pictures of football, a picture is created, that gives a stringent shape to place and action and at the same time allows liberty for creativity and variety. This brand is suitable for each kind of print products and takes the needs of media into account working on moving pictures as well as the need of action for the large mass of people.