A logo for football is a logo for the fans and a logo for the fans is a logo for all of us.
Because »football is our life, king Football...«, at least during times of world championship.
We, the fans, are not only taking part at a huge event, we are part of it. We are painting flags on our bodies, we are knitting a scarf, we cry with the defeated team, we are dancing with the winning team, we are driving hooting in the streets, we are living the Laola. Without us, the fans, the world championship would not be worth anything. Therefore the logo is our logo. A logo for the fans.
A symbol, that we love as we love football. A symbol, that is going under the skin as the match is going under the skin. A symbol for a huge emotion.