Football is quite simple: pictures originate in mind.
For each fan the actions in front of TV or live at the stadium ˆ hope and fear, cheer and suffer, fun and sorrow, are retrievable at any time. They only need a little kick-off and pictures arise immediately.
What we need - and this is valid all over the world due to the simplicity of football - is a simple and impressive symbol with an unique message: what is happening, when and where does it happen.
Football / 2006 / Germany.
No further animation is necessary and no demand for happiness.
We will do it ourselves.