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Uwe Loesch 1234567891011



god is round.
Symbols for sportive events orientate themselves at the heraldry of middle-age knight's festival or at the branding of north-American cowboys. Therefore you need to take »No logo!« seriously and to word an internationally comprehensive new language of symbols.

Our signet for the FIFA World Cup 2006 does not fake nor symbolize anything. It does not know tricky staggering and ignores the Gauß‚ blur. It is neither heroically national nor is it getting pally socially with the fans. They do not find a reason to laugh anyway. Instead, this symbol is readable for any illiterate person. The ball that we are talking about is center of discussion. The world is watching. Football and globe, a parable or postmodern religious substitute.

Entwurf: Uwe Loesch